Pierre-Antoine Balu, is a partner at PwC France & Francophone Africa. He is the Financial Services leader in Africa and, in this role, is based in Casablanca. He has 18 years of experience in consulting and has worked in the US, the UK, France and India. Convinced that Africa is a land of the future, he focuses his energy on the continent since 2012, advising international banks, African banks and Private Equity firms on growth and transformation projects. This experience allows him to observe disruptive innovation in Africa and digital trends. He graduated from ESCP Europe.